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Memory by Design

An innovative exercise in style about the preservation of memories.

0 – 5 | 2011 | Experimental | Time | USA | Video Art | 2011

This refined exercise in style will help us reflect on our obsession of recording and capturing moments of our lives. Thousands of digital memories are captured, saved and shared every day, a true frenzy of our time that Nathan Punwar decided to expose while looking at the past. Ignoring smartphones and computers, “Memory by design” plunges us into the world of three girls who take possession of their lives through a camera, a tape recorder and a typewriter. Sounds, thoughts, still frames of a lifetime overlap, mixing past and present in an alienating and delirious dream that’s one step away from abstract videos. A momentary return to the analog world, in which our relationship with recordings was much more manual and physical. Memory and machines seem to be one and the same, while they decompose and recompose time in complete freedom. Masterfully shot and edited, this short films has its strongest feature in the amazing sound design. The noises of each instrument  are transformed into metronomes that obsessively punctuate the lives of the three girls. One of the most innovative shorts around, it was presented at Sundace and in many other film festivals around the world.

Flavia Ferrucci

Flavia Ferrucci

Flavia Ferrucci

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