Support the superheroes
The short film in support of medical research in collaboration with the biopharmaceutical group Dompè. Share #SostieniiSupereroi
0 – 5 | 2014 | Campaign | Italy | Live-Action | Social Issues | 2014
Support the superheroes is a short film made to support of the type 1 diabetes research, a collaboration between Good Short Films and the biopharmaceutical group Dompé. It tells the story of a child intent on drawing a superhero that will amaze her mother, a scientific researcher.
The short film was launched on November 14, coinciding with the World Diabetes Day, by Ginevra Elkann, President of Good Films and founder of Good Short Films, Nathalie Dompé, Head of Corporate Social Responsibility Dompé group, director Duccio Chiarini, and screenwriter Emanuele Milasi. The short film can be shared over the net using the official hashtag: #Sostieniisupereroi.
“We are particularly proud to present the short film Support the superheroes, the final phase of the Movie Creative Contest, the competition launched last June, created specifically to emphasize and highlight the crucial role of the scientific researcher, the real explorer of the therapeutic solutions of tomorrow – explains Nathalie Dompé, Head of Corporate Social Responsibility Group – “the story teaches us that often real superpowers are not the ones found in comics, but belong to those who work every day to improve the health and the quality of everybody’s life. Rather than laser, cobwebs and masks, here we have dedication, insight and courage. On the celebration of our Group, which coincides with the world Diabetes Day (November 14), we are proud to promote a film that aims to raise awareness about the importance of the medical research.”
“Cinema always generates culture and awareness. Support the superheroes fully unites the two aspcets, thanks to a story that adresses its message to the viewer without filters: the researcher is an extraordinary person in his normality, a modern hero who manages to transform the lives the others with its commitment – says Ginevra Elkann, president of Good Films – “This contest was very important, especially becasue it was targeted to the writers whose role is crucial – and sometimes too hidden – for the making of a film. The project behind Good Short Films, our new project entirely dedicated to the world of short films, was created to combine film and social media, with the intention of promote the important messages conveyed through the camera.
A script that subverts the classic idea of superhero: no mask or mantle, there’s only the every day commitment to give substance to an intuition, studying molecules at the base of potential treatments.
These elements convinced the jury, composed by Nathalie Dompé and Ginevra Elkann, acclaimed directro Edoardo Winspeare, actress Alba Rohrwacher, awarded at Cannes for “Le Meraviglie”, Elisa Fuksas, director and writer, Giulia Moriggi, scriptwriter and Tommaso Fagioli, head of Good Short Films. The shortlist of screenplays selected wss then assessed by employees who have elected the final winner script.
The research is the basis of the new perspectives of care in areas of high demand for health, as is the Diabetology. Regarding Type 1 Diabetes, Italy can play a prominent role for the understanding of the disease and its potential treatment. Read more: http://www.dompe.com/Diabetologia/
“From cinema to research centers, the Creative Movie Contest and the short film itself combine different fields in common, as the ability to see things from an innovative point of view – says Lorenzo Piemonti, director of the San Raffaele Diabetes Research Institute (DRI) – “Cinema is thought, technique, imagination and “vision”, all of which is also necessary at the base of the scientific research. The idea to combine these two worlds is very original and it is crucial to foster the communication between scientific research and the public, a dialogue that need to be increasingly stimulated. ”
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